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Marketing Libraries in a Web 2.0 World

Edited by Dinesh Gupta, Edited by RÃ©jean Savard

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Price: R 4 542.95

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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
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