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books
| book details |
Artificial Intelligence and Consumerism: Digital Mediation and the Evolution of Consumer Experience
By (author) Rajagopal, By (author) Marcus Goncalves
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| on special |
normal price: R 5 108.95
Price: R 4 853.95
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| book description |
This book examines how evolving technologies and AI-driven interfaces are transforming consumerism into a customer-centric, value co-creation philosophy. Drawing on research and best practices, it explores digital networking, social learning, cognitive reasoning, and interactive communication as forces reshaping consumer engagement. The book offers timely insights into AI-based marketing strategies that reduce decision complexity, manage consumer chaos, foster social innovation, and strengthen value-driven consumption in competitive markets. It equips scholars, managers, and students with forward-looking perspectives for understanding consumer transformation in the intelligent marketplace.
| product details |
Normally shipped |
Publisher | Springer Nature Switzerland AG
Published date | 14 Nov 2026
Language |
Format | Hardback
Pages | 439
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0324-0228-8
Readership Age |
BISAC | business & economics / consumer behavior
| other options |
Normally shipped |
Readership Age |
Normal Price | R 6 778.95
Price | R 6 439.95
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