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Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age

By (author) Dominic Appiah, By (author) Wilson Ozuem

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normal price: R 1 350.95

Price: R 1 215.95

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This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape purchase intentions, consumer decision-making, brand relationships, and value creation. The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.

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Normally shipped | Forthcoming. We are not accepting backorders for this item yet
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Normal Price | R 1 724.95
Price | R 1 552.95 | on special |

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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

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Paperback / softback
320 pages

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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

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Dungeon Crawler Carl

Matt Dinniman
Paperback / softback
480 pages
was: R 511.95
now: R 449.95
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The Correspondent

Virginia Evans
Hardback
288 pages
was: R 450.95
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Shelby Van Pelt
Paperback / softback
384 pages
was: R 510.95
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