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AI Intervention in Digital and Social Marketing: Proceedings of the International Conference on Digital and Social Marketing

Edited by Janusz Kacprzyk, Edited by SRIKANTA PATNAIK, Edited by ANIL KUMAR BANDRANA

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This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making. Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support. Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers. As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.

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The Order of Time

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224 pages
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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Helgoland: The Strange and Beautiful Story of Quantum Physics

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