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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

By (author) Dr. Rajagopal

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normal price: R 7 172.95

Price: R 6 454.95

| book description |

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the role of technology in marketing, with a particular emphasis on AI and machine learning, while also addressing topics related to consumer privacy and data protection. It will serve as a valuable resource for researchers interested in marketing in the digital age.

| product details |



Normally shipped | Forthcoming. We are not accepting backorders for this item yet
Publisher | Springer International Publishing AG
Published date | 12 Nov 2025
Language |
Format | Hardback
Pages | 325
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0319-5920-2
Readership Age |
BISAC | business & economics / marketing / general

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


Enquiries only

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

Survive the AI Apocalypse: A guide for solutionists

Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.

The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
 
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