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Leveraging Digital Marketing for Tourism: Exploring Strategies and Applications in Contemporary Tourism Markets

Edited by José Duarte Santos, Edited by Bruno Barbosa Sousa, Edited by Paulo Botelho Pires

| on special |

normal price: R 6 110.95

Price: R 5 805.95

| book description |

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer International Publishing AG
Published date | 16 May 2025
Language |
Format | Hardback
Pages | 264
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0318-8581-5
Readership Age |
BISAC | business & economics / industries / hospitality, travel & tourism

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 8 244.95
 Price | R 7 832.95 | on special |

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
 
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