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books
| book details |
Leveraging Digital Marketing for Tourism: Exploring Strategies and Applications in Contemporary Tourism Markets
Edited by José Duarte Santos, Edited by Bruno Barbosa Sousa, Edited by Paulo Botelho Pires
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| on special |
normal price: R 5 691.95
Price: R 5 407.95
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| book description |
This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.
| product details |
Normally shipped |
Publisher | Springer International Publishing AG
Published date | 16 May 2025
Language |
Format | Hardback
Pages | 264
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0318-8581-5
Readership Age |
BISAC | business & economics / industries / hospitality, travel & tourism
| other options |
Normally shipped |
Readership Age |
Normal Price | R 7 690.95
Price | R 7 305.95
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Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
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A terrifying locked-room mystery set in a remote outpost on Mars.
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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