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| book details |
Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach
Edited by
Soumi Dutta
, Edited by
Ãlvaro Rocha
, Edited by
Pushan Kumar Dutta
, Edited by
Pronaya Bhattacharya
, Edited by
Ramanjeet Singh
| on special |
normal price: R 8,389.95
Price: R 7,970.95
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| book description |
In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Springer International Publishing AG
Published date |
24 Aug 2024
Language |
Format |
Hardback
Pages |
440
Dimensions |
235 x 155 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-3-0316-5726-9
Readership Age |
BISAC |
business & economics / e-commerce / internet marketing
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