Bookshelf
study guides books reading lists e-books
home sign in my orders my e-books my trolley my account contact
| can't find it |

| browse books |
books
 

books

| book details |

The Customer Asset: Understanding and Managing its Value

By (author) Neil Bendle, By (author) Shane Wang

| on special |

normal price: R 1 686.95

Price: R 1 602.95

| book description |

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value. Crucially, these strategies' advantages can be communicated in financial terms to non-marketers, instilling accountability in marketing and augmenting firm value through well-informed investment decisions. This methodology offers a practical avenue to enact the strategic concept of customer centricity. It will resonate with marketers, accountants, and all managers eager to demonstrate customers' financial worth to the organization.

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer International Publishing AG
Published date | 17 Dec 2023
Language |
Format | Hardback
Pages | 149
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0314-7420-0
Readership Age |
BISAC | business & economics / customer service

| other options |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2 091.95
 Price | R 1 986.95 | on special |

| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |

| specials |

The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

Survive the AI Apocalypse: A guide for solutionists

Bronwyn Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Stock is usually dispatched in 6-12 days from date of order
Look around you is anything real or normal any more? News, images and videos created by AI are everywhere.

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


Enquiries only
 
Copyright 2025 |  terms and conditions