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books
| book details |
Management, Tourism and Smart Technologies: ICMTT 2023 Volume 2
Edited by Carlos Montenegro, Edited by Ãlvaro Rocha, Edited by Juan Manuel Cueva Lovelle
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| on special |
normal price: R 9,228.95
Price: R 8,767.95
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| book description |
This book presents advances in the research of various entities in the world, which are working on the application of technology or management in tourism. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism using technology and applying management strategies not only to be more profitable but to have the best customer satisfaction. The book is aimed at the general public that seeks to innovate, learn from lessons learned and establish a knowledge base in mechanisms that apply technology or management in tourism, with the aim of improving the experience of all those involved in the business chain. This compendium aims to share all those great experiences and researches in the areas of: Managements, Tourism, Marketing strategies in Management, Tourism and Technology, Technology, Applied Computer Science, Artificial Intelligence, Business Administration, Cloud Computing, Educational Management, Finance, Insurance and Services Management, Health Tourism, Human Resource Management, Information Systems Planning and Management, Information Technologies in Tourism, Internet Technology, Knowledge Management, Management of Supply Chain and Logistics, Marketing Innovation, Robotics, Strategic Management Innovation, Sustainability Management, Technical Economy Management, Technical Innovation and Management, Technology in Tourism and Tourist Experience, Tourism Industry and Ecology, Tourism Management, a total of 77 research projects and many spaces and relationships between researchers to collaborate in the advancement of science are presented.
| product details |
Normally shipped |
Publisher | Springer International Publishing AG
Published date | 4 Jan 2024
Language |
Format | Paperback / softback
Pages | 396
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0314-3732-8
Readership Age |
BISAC | computers / artificial intelligence
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