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Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers

Edited by Baker Ahmad Alserhan, Edited by Veland Ramadani, Edited by Jusuf Zeqiri, Edited by Léo-Paul Dana

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normal price: R 6 337.95

Price: R 6 020.95

| book description |

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.   

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer Nature Switzerland AG
Published date | 29 Jun 2022
Language |
Format | Hardback
Pages | 280
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0309-8159-4
Readership Age |
BISAC | business & economics / marketing / general

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 8 244.95
 Price | R 7 832.95 | on special |

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