| can't find it |

| browse books |

Textbooks

books

| book details |

Strategic Islamic Marketing: A Roadmap for Engaging Muslim Consumers

Edited by Baker Ahmad Alserhan, Edited by Veland Ramadani, Edited by Jusuf Zeqiri, Edited by LÃ©o-Paul Dana

| on special |

normal price: R 6,791.95

Price: R 6,112.95

| add to trolley |

| book description |

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.Â Â

| product details |

Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer Nature Switzerland AG
Published date | 29 Jun 2022
Language |
Format | Hardback
Pages | 280
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0309-8159-4
Readership Age |
BISAC | business & economics / marketing / general

| other options |

Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |

Normal Price | R 8,413.95
Price | R 7,572.95 | on special |

| add to trolley |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

| more |

| enquire |

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

| more |

| add to trolley |

Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

| more |

| add to trolley |

Living in a hut in 21st Century South Africa

Monde Ndandani
Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days

| more |

| add to trolley |

Copyright 2025 | terms and conditions