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Women Entrepreneurs in Emerging Markets: Managing Performance within Ecosystems

By (author) Ananya Rajagopal

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normal price: R 1,841.95

Price: R 1,748.95


| book description |

This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior. The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer Nature Switzerland AG
Published date | 13 Mar 2022
Language |
Format | Hardback
Pages | 154
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0308-9769-7
Readership Age |
BISAC | business & economics / entrepreneurship


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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 2,320.95
Price | R 2,204.95 | on special |



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