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Current Trends and Issues in Internal Communication: Theory and Practice

Edited by Linjuan Rita Men, Edited by Ana Tkalac Verčič

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normal price: R 6 191.95

Price: R 5 882.95

| book description |

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication.  This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer Nature Switzerland AG
Published date | 30 Sep 2022
Language |
Format | Paperback / softback
Pages | 263
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0307-8215-3
Readership Age |
BISAC | business & economics / management

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 8 244.95
 Price | R 7 832.95 | on special |

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