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From Telenovelas to Netflix: Transnational, Transverse Television in Latin America

By (author) Joseph Straubhaar, By (author) Melissa Santillana, By (author) Vanessa de Macedo Higgins Joyce, By (author) Luiz Guilherme Duarte

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normal price: R 5,033.95

Price: R 4,781.95

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This book is about television in Latin America. Its national and regional industries create most television programming there within genres developed over time in the region. However,Â partÂ of the programming has always come from the U.S., Europe and elsewhere. With cable, satellite and now streaming TV, that inflow of foreign programming has increasedÂ substantially. While many in the audience still prefer national or regional programsÂ for their cultural proximity, an increasing number among the upper-middle and middle classes, particularly the young, are turning to the new foreignÂ services, like Netflix, Amazon and Disney for class distinction, cosmopolitanism or other motives. Among the television industries,Â global, regional and national actors are creating a variety of programs and channels (broadcast, pay-TV and streaming) to segment and appeal to different parts of the audience.Â

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