| book details |

Technology Adoption in the Caribbean Tourism Industry: Analyzing Service Delivery in the Digital Age

By (author) Andrew Spencer

| on special |

normal price: R 4 173.95

Price: R 3 756.95

| add to trolley |

| book description |

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

| product details |

| other options |

Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |

Normal Price | R 5 400.95
Price | R 4 860.95 | on special |

| add to trolley |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Dungeon Crawler Carl

Matt Dinniman
Paperback / softback
480 pages
was: R 514.95
now: R 452.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages

Enquiries only

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

| more |

| enquire |

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 450.95
now: R 405.95
Available from overseas. Usually dispatched in 3 to 6 weeks

| more |

| add to trolley |

Remarkably Bright Creatures

Shelby Van Pelt
Paperback / softback
384 pages
was: R 514.95
now: R 462.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |