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books
| book details |
Emerging Market Multinationals and Europe: Challenges and Strategies
Edited by Andreas Breinbauer, Edited by Louis Brennan, Edited by Johannes Jäger, Edited by Andreas G. M. Nachbagauer, Edited by Andreas Nölke
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| on special |
normal price: R 5 312.95
Price: R 4 781.95
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| book description |
Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.
| product details |
Normally shipped |
Publisher | Springer Nature Switzerland AG
Published date | 26 Nov 2020
Language |
Format | Paperback / softback
Pages | 279
Dimensions | 235 x 155 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0303-1293-0
Readership Age |
BISAC | business & economics / international / general
| other options |
Normally shipped |
Readership Age |
Normal Price | R 6 921.95
Price | R 6 229.95
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