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Social Customer Relationship Management: Fundamentals, Applications, Technologies

By (author) Rainer Alt, By (author) Olaf Reinhold

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normal price: R 1,636.95

Price: R 1,554.95

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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

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Normally shipped | Available from overseas. Delivery time is 14 - 21 days
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Normal Price | R 2,187.95
Price | R 2,078.95 | on special |

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Normally shipped | Available from overseas. Usually dispatched in 14 days
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Normal Price | R 2,320.95
Price | R 2,204.95 | on special |

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Bonsai Success in Southern Africa

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Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order

In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

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Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Fifteen Dogs

AndrÃ© Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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