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Bernard Shaw and Modern Advertising: Prophet Motives

By (author) Christopher Wixson

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normal price: R 1 033.95

Price: R 930.95

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This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shawâ€™s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

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Normally shipped | Available from overseas. Usually dispatched in 14 days
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Normal Price | R 1 383.95
Price | R 1 245.95 | on special |

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Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days

This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

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