Bookshelf
study guides books reading lists e-books
home sign in my orders my e-books my trolley my account contact

| browse books |
books
 

books

| book details |

Bernard Shaw and Modern Advertising: Prophet Motives

By (author) Christopher Wixson

| on special |

normal price: R 948.95

Price: R 900.95

| book description |

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

| product details |



Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Publisher | Springer Nature Switzerland AG
Published date | 5 Jan 2019
Language |
Format | Paperback / softback
Pages | 181
Dimensions | 210 x 148 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-3-0300-8749-4
Readership Age |
BISAC | performing arts / theater / history & criticism

| other options |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 1 268.95
 Price | R 1 205.95 | on special |

| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |

| specials |

Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
Forthcoming
A terrifying locked-room mystery set in a remote outpost on Mars.

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 552.95
now: R 525.95
Available from overseas. Usually dispatched in 14 days

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages
was: R 520.95
now: R 494.95
Available from overseas. Usually dispatched in 14 days
An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 422.95
now: R 401.95
Available from overseas. Usually dispatched in 14 days
 
Copyright 2026 |  terms and conditions