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Sleights of Mind: What the neuroscience of magic reveals about our brains

By (author) Susana Martinez-Conde, By (author) Stephen Macknik, By (author) Sandra Blakeslee

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normal price: R 280.95

Price: R 266.95


| book description |

What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.

| product details |



Normally shipped | Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher | Profile Books Ltd
Published date | 2 Feb 2012
Language |
Format | Paperback / softback
Pages | 304
Dimensions | 196 x 128 x 22mm (L x W x H)
Weight | 215g
ISBN | 978-1-8466-8390-9
Readership Age |
BISAC | psychology / general


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Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Readership Age |
Normal Price | R 374.95
Price | R 356.95 | on special |



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