| book details |

Buzz: Real-life Lessons in Word-of-mouth Marketing

By (author) Emanuel Rosen

| enquire |

| book description |

Buzz. It's the reason people decide which car to buy, which book to read or which movie to see. Rosen's bestseller, rewritten and updated with more than fifty per cent new material, explains how to make buzz work for you.Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

| product details |

| other options |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages
was: R 395.95
now: R 355.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

| more |

| add to trolley |

Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 415.95
now: R 373.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

| more |

| add to trolley |

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 495.95
now: R 445.95
Forthcoming

| more |

| add to trolley |

Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 542.95
now: R 488.95
Forthcoming

A terrifying locked-room mystery set in a remote outpost on Mars.

| more |

| add to trolley |