| book details |

Innovation in Marketing

Edited by Mark Peterson

| on special |

normal price: R 3 903.95

Price: R 3 512.95

| add to trolley |

| book description |

Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Grounded in the view that innovation involves the creation and implementation of new offerings and practices, the volume explores how meaningful changes in design, distribution, promotion, and pricing reshape markets. The chapters are organized to reflect the multifaceted nature of marketing innovation to offer a comprehensive and timely exploration of marketing innovationâ€™s many dimensions.

| product details |

| other options |

Normally shipped | Forthcoming. We are not accepting backorders for this item yet
Readership Age |

Normal Price | R 5 700.95
Price | R 5 130.95 | on special |

| add to trolley |

| back |

| your trolley |

To view the items in your trolley please sign in.

| sign in |

| specials |

Dungeon Crawler Carl

Matt Dinniman
Paperback / softback
480 pages
was: R 514.95
now: R 452.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |

The Correspondent

Virginia Evans
Hardback
288 pages
was: R 450.95
now: R 405.95
Available from overseas. Usually dispatched in 3 to 6 weeks

| more |

| add to trolley |

Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages

Enquiries only

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

| more |

| enquire |

Remarkably Bright Creatures

Shelby Van Pelt
Paperback / softback
384 pages
was: R 514.95
now: R 462.95
Available from overseas. Usually dispatched in 14 days

| more |

| add to trolley |