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Digital Marketing Advanced in Tourism: Theoretical Bases and Applications

Edited by Bruno Barbosa Sousa, Edited by JosÃ© Duarte Santos

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Digital Marketing Advanced in Tourism explores the dynamic intersection of digital marketing and the tourism industry, offering readers a comprehensive understanding of how digital strategies can elevate and transform tourism brands. Through real-world case studies, the book delves into how companies within the tourism sector have successfully leveraged digital marketing to enhance their visibility, increase engagement, and build a strong presence in an increasingly competitive market. From destinations promoting unique local experiences, to global tourism brands scaling their influence, this book highlights the pivotal role of digital tools in modern tourism. As the tourism industry continues to grow and diversify, it faces the challenge of distinguishing itself in a crowded marketplace. Digital Marketing Advanced in Tourism outlines the evolving nature of tourist offerings, from traditional attractions like beaches and cultural heritage to niche experiences that appeal to todayâ€™s more sophisticated traveller. By integrating digital marketing concepts with real-world examples, this contributed work is an essential resource for anyone in the academic and professional space seeking to explore the digital tourism landscape.

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