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books
| book details |
Digital Marketing Advanced in Tourism: Theoretical Bases and Applications
Edited by Bruno Barbosa Sousa, Edited by José Duarte Santos
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This book is currently unavailable. Enquire to check if we can source a used copy
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| book description |
Digital Marketing Advanced in Tourism explores the dynamic intersection of digital marketing and the tourism industry, offering readers a comprehensive understanding of how digital strategies can elevate and transform tourism brands. Through real-world case studies, the book delves into how companies within the tourism sector have successfully leveraged digital marketing to enhance their visibility, increase engagement, and build a strong presence in an increasingly competitive market. From destinations promoting unique local experiences, to global tourism brands scaling their influence, this book highlights the pivotal role of digital tools in modern tourism. As the tourism industry continues to grow and diversify, it faces the challenge of distinguishing itself in a crowded marketplace. Digital Marketing Advanced in Tourism outlines the evolving nature of tourist offerings, from traditional attractions like beaches and cultural heritage to niche experiences that appeal to today’s more sophisticated traveller. By integrating digital marketing concepts with real-world examples, this contributed work is an essential resource for anyone in the academic and professional space seeking to explore the digital tourism landscape.
| product details |
Normally shipped |
Publisher | Emerald Publishing Limited
Published date | 21 Jan 2026
Language |
Format | Digital download
Pages | 400
Dimensions | 0 x 0 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-8370-8786-0
Readership Age |
BISAC | business & economics / sales & selling
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