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Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies

Edited by Pantea Foroudi, Edited by T C Melewar, Edited by Charles Dennis

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normal price: R 3 621.95

Price: R 3 440.95

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| book description |

Corporate Marketing Strategy:Â A Contemporary Curation of Branding, Identity, Image and Reputation Studies offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence, on important aspects relating to companiesâ€™ strategy, brands, identity, stakeholders, and reputation. The authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, marketing alike.

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Normally shipped | Forthcoming. We are not accepting backorders for this item yet
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Normal Price | R 4 786.95
Price | R 4 547.95 | on special |

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The Order of Time

Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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Helgoland: The Strange and Beautiful Story of Quantum Physics

Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks

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