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| book details |
Best Story Wins: Storytelling for business success: An Economist Edge book
By (author)
Mark Edwards
This book is currently unavailable. Enquire to check if we can source a used copy
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| book description |
Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.
| product details |
Normally shipped |
Enquiries only
Publisher |
Profile Books Ltd
Published date |
13 Jun 2024
Language |
Format |
Digital (delivered electronically)
Pages |
0
Dimensions |
0 x 0 x 0mm (L x W x H)
Weight |
0g
ISBN |
978-1-8008-1578-0
Readership Age |
BISAC |
business & economics / sales & selling
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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance
Johanna Isaacson
Paperback / softback
288 pages
was: R 306.95
now: R 275.95
This title will take longer to obtain, and should be delivered in 6-8 weeks
Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.
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Fifteen Dogs
André Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.
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Bonsai Success in Southern Africa
Carl Morrow
Paperback / softback
160 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order
In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.
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