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Best Story Wins: Storytelling for business success: An Economist Edge book

By (author) Mark Edwards

| on special |

normal price: R 350.95

Price: R 315.95

| book description |

Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat. Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that. Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.

| product details |



Normally shipped | Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
Publisher | Profile Books Ltd
Published date | 13 Jun 2024
Language |
Format | Paperback / softback
Pages | 256
Dimensions | 196 x 128 x 26mm (L x W x H)
Weight | 200g
ISBN | 978-1-8008-1577-3
Readership Age |
BISAC | business & economics / business communication / general

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Normally shipped | Usually dispatched in 3 to 6 weeks as supplier is out of stock
Readership Age |
Normal Price | R 391.95
 Price | R 352.95 | on special |

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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Enquiries only

Survive the AI Apocalypse: A guide for solutionists

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Paperback / softback
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was: R 340.95
now: R 306.95
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Paperback / softback
142 pages
was: R 220.95
now: R 198.95
Usually delivered in 6-12 days
 
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