|
|
books
| book details |
Strategic Corporate Communication in the Digital Age
Edited by Mark Anthony Camilleri
|
| on special |
normal price: R 4 419.95
Price: R 4 198.95
|
| book description |
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building trust, reputation and support, as online users can use them to scrutinise and influence corporate decisions and actions. This authoritative book features a broad spectrum of theoretical and empirical chapters on topics relating to organisations' interactive engagement with stakeholders during COVID-19. It sheds light on dialogic communications through different digital media, the utilisation of mobile learning technologies for corporate training and development, corporate disclosures of CSR practices, communications of small and medium sized businesses, and provides a taxonomy of online marketing methods, among other topics. This title is a premier reference source and a valuable teaching resource for courses in marketing, communications, strategy and organisational behaviour.
| product details |
Normally shipped |
Publisher | Emerald Publishing Limited
Published date | 19 Feb 2021
Language |
Format | Hardback
Pages | 280
Dimensions | 229 x 152 x 18mm (L x W x H)
Weight | 519g
ISBN | 978-1-8007-1265-2
Readership Age |
BISAC | business & economics / strategic planning
| other options |
|
|
To view the items in your trolley please sign in.
| sign in |
|
|
|
| specials |
|
|
Mary Shelley
Paperback / softback
112 pages
was: R 285.95
now: R 251.95
|
York Notes Advanced offer a fresh and accessible approach to English Literature.
|
Victor Frankenstein driven by the mad dream of creating his own creature, experiments with alchemy and science to build a monster stitched together from dead remains.
|
|
Katie Daysh
Paperback / softback
384 pages
was: R 295.95
now: R 259.95
|
|
This is indeed a story of mercy and the redemption it offers.
|
|
|
|
