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books
| book details |
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Edited by Cecilia Silvestri, Edited by Michela Piccarozzi, Edited by Barbara Aquilani
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| on special |
normal price: R 8 118.95
Price: R 7 712.95
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| book description |
A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economyÔÇöinnovation, customer satisfaction, and sustainabilityÔÇöand analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.
| product details |
Normally shipped |
Publisher | IGI Global
Published date | 30 Nov 2019
Language |
Format | Paperback / softback
Pages | 416
Dimensions | 279 x 216 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-7998-1420-7
Readership Age |
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