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books
| book details |
Marketing Fundamentals for Future Professionals
By (author) Bruce Robertson
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| on special |
normal price: R 4 175.95
Price: R 3 966.95
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| book description |
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life. Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students need to understand and master the content and how it can help them. Students learn about consumer behavior, segmentation and targeting, positioning, and product development and management. The book also discusses branding, services, promotional theory, personal selling, and strategic marketing. The second edition has been thoroughly updated, including current examples from the field, and incorporates invaluable feedback from students. Marketing Fundamentals for Future Professionals is theoretically grounded yet highly practical. It is well suited to undergraduate business courses and is especially helpful for anyone looking for a solid foundation in the marketing discipline regardless of where they are in their careers.
| product details |
Normally shipped |
Publisher | Cognella, Inc
Published date | 5 Jan 2023
Language |
Format | Paperback / softback
Pages | 312
Dimensions | 254 x 177 x 16mm (L x W x H)
Weight | 247g
ISBN | 978-1-7935-3296-1
Readership Age |
BISAC | business & economics / sales & selling
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| specials |
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Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
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Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).
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Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
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