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books
| book details |
Sustainable Destination Branding and Marketing: Strategies for Tourism Development
Edited by Dr Anukrati Sharma, Edited by Professor Juan Ignacio Pulido-Fernández, Edited by Azizul Hassan, Contributions by Andy Heyes, Contributions by Sanjay Nadkarni, Contributions by José Alabau-Montoya, Contributions by MarÃa-Eugenia Ruiz-Molina, Contributions by Elson Mankhomwa, Contributions by James Malitoni Chilembwe, Contributions by Victor Ronald Mweiwa
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| on special |
normal price: R 4 441.95
Price: R 3 997.95
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| book description |
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.
| product details |
Normally shipped |
Publisher | CABI Publishing
Published date | 20 Dec 2019
Language |
Format | Hardback
Pages | 260
Dimensions | 244 x 172 x 19mm (L x W x H)
Weight | 810g
ISBN | 978-1-7863-9428-6
Readership Age |
BISAC | business & economics / industries / hospitality, travel & tourism
| other options |
Normally shipped |
Readership Age |
Normal Price | R 5 533.95
Price | R 4 980.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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Matt Dinniman
Paperback / softback
480 pages
was: R 514.95
now: R 452.95
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