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Misbelief: What Makes Rational People Believe Irrational Things

By (author) Dan Ariely

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normal price: R 350.95

Price: R 332.95

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Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth. In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely's personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust. Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.

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Fifteen Dogs

AndrÃ© Alexis
Paperback / softback
176 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 314.95
now: R 283.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Bonsai Success in Southern Africa

Carl Morrow
Paperback / softback
176 pages
was: R 320.95
now: R 288.95
Stock is usually dispatched in 6-12 days from date of order

In this uniquely Southern African book, Carl Morrow and Keith Kirsten guide readers step by step into the magical realms of bonsai as a hobby, horticultural practice and art form.

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