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Social Media Mobile Marketing: New Age of Commercially Lucrative Relationships

By (author) Kavita Singh

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Smartphones are now practically an essential item for most of the world. Businesses that do not make use of this modality are bound to lose out to major corporations that are already trying to dominate this segment. COVID-19 has made it a matter of urgency to make use of the internet in new and imaginative ways. In a market with dwindling customers, it makes sense to find as many ways as possible of reaching them. This book will discuss the opportunities that social media and the internet generally present. Simultaneously, this book highlights the limitations of these modalities in terms of engaging customers that may be used to the old-fashioned way of getting to know brands and establishing a personal relationship with them.

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Theory & Practice

Michelle de Kretser
Hardback
192 pages
was: R 415.95
now: R 373.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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Broken Country: AMAZON'S BOOK OF THE YEAR - THE MILLION-COPY BESTSELLER

Clare Leslie Hall
Paperback / softback
320 pages
was: R 395.95
now: R 355.95
Usually dispatched in 6-12 days

An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?

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Exiles: Times book of the month 'Stanley Kubrick meets MR James'

Mason Coile
Paperback / softback
224 pages
was: R 520.95
now: R 468.95
Forthcoming

A terrifying locked-room mystery set in a remote outpost on Mars.

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The Correspondent

Virginia Evans
Hardback
288 pages
was: R 552.95
now: R 525.95
Available from overseas. Usually dispatched in 14 days

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