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books
| book details |
M-Commerce: Experiencing the Phygital Retail
Edited by Punita Duhan, Edited by Anurag Singh
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| on special |
normal price: R 3 632.95
Price: R 3 269.95
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| book description |
This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new “phygital retail†phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.
| product details |
Normally shipped |
Publisher | Apple Academic Press Inc.
Published date | 31 Mar 2021
Language |
Format | Paperback / softback
Pages | 418
Dimensions | 234 x 156 x 0mm (L x W x H)
Weight | 453g
ISBN | 978-1-7746-3416-5
Readership Age |
BISAC | business & economics / e-commerce / general (see also computers / electronic commerce)
| other options |
Normally shipped |
Readership Age |
Normal Price | R 3 878.95
Price | R 3 490.95
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Matt Dinniman
Paperback / softback
480 pages
was: R 522.95
now: R 459.95
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An epic love story with the pulse of a thriller that asks: what would you risk for a second chance at first love?
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