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Ethics: The leadership edge

By (author) Laurance Kuper






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This is not a title about being goody-goody. This is a title about business strategy - the development of sustainable competitive advantage - how companies get out front and stay out there, despite fierce competitors and unexpected shocks. It deals with the immediate challenges leaders face today - the pressure to innovate, grow, satisfy stakeholders, and elicit cooperation and reliability from hard-nosed business people. This title introduces leaders to the power of ethical trust. Ethical trust gives people a sense of belonging to a meaningful group. It bonds business players closely together for high-level reliability and collaboration. Ethical trust is stable and resilient. This title reveals a radical competitive side to ethics. Looking at four strategy approaches, it offers leaders sharp insights as to how and why company values elicit competitive behaviour - how values in the 'hearts and minds' of players not only guide day-to-day behaviour, but get them to follow strategy consistently and reliably in the face of unforeseen events.

| product details |



Normally shipped | Enquiries only
Publisher | Struik Publishers (Pty) Ltd
Published date | 30 Jan 2006
Language |
Format | Paperback
Pages | 224
Dimensions | 210 x 160 x 0mm (L x W x H)
Weight | 432g
ISBN | 978-1-7700-7103-2
Readership Age |
BISAC | business & economics / business ethics


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