home
sign in
my orders
my e-books
my trolley
my account
contact
keyword
isbn13
author
title
| can't find it |
Tell us the title, author
and / or ISBN number
*
Any other details such as author,
ISBN, title or genre. Please be specific
What is your email address?
*
Not a valid email address
| browse books |
Textbooks
books
antiques & collectibles
architecture
art
biography & autobiography
body, mind & spirit
business & economics
comics & graphic novels
computers
cooking
crafts & hobbies
drama
education
family & relationships
fiction
foreign language study
games
gardening
health & fitness
history
house & home
humor
juvenile fiction
juvenile nonfiction
language arts & disciplines
law
literary collections
literary criticism
mathematics
medical
music
nature
non-classifiable
performing arts
pets
philosophy
photography
poetry
political science
psychology
reference
religion
science
self-help
social science
sports & recreation
study aids
technology
transportation
travel
true crime
books
| book details |
Multichannel Retailing: A Review and Research Agenda
By (author)
Huan Liu
, By (author)
Peter C. Verhoef
, By (author)
Lara Lobschat
| on special |
normal price: R 2,610.95
Price: R 2,479.95
| add to trolley |
processing...
| book description |
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically, with a large number of new articles being published on this topic as retailers have adopted additional new channels and new channel technologies with unique characteristics, which has further increased the complexity of multichannel retailing. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required. The authors focus on the following questions: (1) What factors influence channel choices of retailers and customers? (2) How do retailers employ multichannel marketing strategies, and how do customers use different channels to search and purchase during their purchase journey? And (3) How do multichannel strategies and channel selection behavior affect customer outcomes and retailer performance? After presenting the definitions of key terms used in multichannel retailing, the authors introduce their framework. Next, they synthesize existing research and specify the three research questions with six subtopics by considering the perspectives of both customers and retailers. At the end of each subtopic, the authors discuss future research directions derived from research gaps, unresolved issues in practice, and environment changes. The monograph concludes with thoughts about the future of retailing.
| product details |
Normally shipped |
Available from overseas. Usually dispatched in 14 days
Publisher |
now publishers Inc
Published date |
19 Dec 2018
Language |
Format |
Paperback / softback
Pages |
92
Dimensions |
234 x 156 x 4mm (L x W x H)
Weight |
140g
ISBN |
978-1-6808-3494-9
Readership Age |
BISAC |
business & economics / marketing / general
| other options |
| back |
| your trolley |
To view the items in your trolley please sign in.
| sign in |
| specials |
The Thing at 52
Mr. Ross Montgomery
Hardback
40 pages
was: R 363.95
now: R 345.95
Usually dispatched in 3 to 4 weeks as supplier is out of stock
The Thing at 52 is a beautiful picture book about friendship, loneliness and learning how to say goodbye.
| more |
| add to trolley |
processing...
The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation
Alex Michaelides
Paperback / softback
352 pages
was: R 280.95
now: R 252.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
With film rights snapped up by an Oscar winning Hollywood production company, rights sold in a world record 43 territories, and rave blurbs from David Baldacci, Lee Child and A.
| more |
| add to trolley |
processing...
Free Your Mind: The new world of manipulation and how to resist it
Laura Dodsworth
Paperback / softback
384 pages
was: R 300.95
now: R 270.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind.
| more |
| add to trolley |
processing...
Copyright 2024
|
terms and conditions