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books
| book details |
The Blueprint: Inside the Business of Roc-A-Fella Records
By (author) Sowmya Krishnamurthy
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| on special |
normal price: R 770.95
Price: R 732.95
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| book description |
Hit Men meets Dilla Time in this story of how three legacies in the music industry built a business empire—and how three entrepreneurs reimagined what a record label could become. Today, Roc-A-Fella Records stands as one of the most influential forces in modern music and hip-hop history. Its founders and early collaborators produced not just a label, but a blueprint for how hip-hop could become both a cultural engine and an economic force. With Jay-Z and artists like Kanye West and Rihanna, Roc-A-Fella would come to define a global sound and style. Before sold-out arenas and billion-dollar brands, there were three young men navigating a closed industry with no backing and no clear path ahead. Rebuffed by major labels, Shawn “Jay-Z†Carter, Damon “Dame†Dash, and Kareem “Biggs†Burke built their own system from the ground up and created demand on their own terms. In this sharply reported and propulsive behind-the-scenes account, Sowmya Krishnamurthy traces Roc-A-Fella’s rise from independent insurgent to dominant cultural force. Drawing on extensive interviews, The Blueprint reveals how the label operated at the intersection of music, business, and street-level grit—where timing, control, and narrative are everything.
| product details |
Normally shipped |
Publisher | Simon & Schuster
Published date | 11 Feb 2027
Language |
Format | Hardback
Pages | 288
Dimensions | 229 x 152 x 22mm (L x W x H)
Weight | 481g
ISBN | 978-1-6680-6602-7
Readership Age |
BISAC | business & economics / entrepreneurship
| other options |
Normally shipped |
Readership Age |
Normal Price | R 956.95
Price | R 908.95
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