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books
| book details |
Social Media and Genre Studies: An Investigation of Facebook and Twitter Higher Education Web Pages
By (author) Thomas Kenny
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| on special |
normal price: R 3 921.95
Price: R 3 725.95
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| book description |
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.
| product details |
Normally shipped |
Publisher | Bloomsbury Publishing Plc
Published date | 25 Apr 2023
Language |
Format | Hardback
Pages | 214
Dimensions | 231 x 161 x 19mm (L x W x H)
Weight | 458g
ISBN | 978-1-6669-0735-3
Readership Age |
BISAC | social science / media studies
| other options |
Normally shipped |
Readership Age |
Normal Price | R 4 122.95
Price | R 3 916.95
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