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Aaker on Branding: The Playbook to Building Strong Brands

By (author) David Aaker

| on special |

normal price: R 613.95

Price: R 552.95

| book description |

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Morgan James Publishing llc
Published date | 15 Apr 2025
Language |
Format | Paperback / softback
Pages | 200
Dimensions | 228 x 152 x 0mm (L x W x H)
Weight | 0g
ISBN | 978-1-6369-8665-4
Readership Age |
BISAC | business & economics / advertising & promotion

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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Readership Age |
Normal Price | R 650.95
 Price | R 585.95 | on special |

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| specials |

The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.

The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


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