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The Future of Purpose-Driven Branding: Signature Programs that Impact Society, Inspire, and Enhance a Business

By (author) David Aaker

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normal price: R 501.95

Price: R 451.95

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Todayâ€™s firms need a social effort that is serious and impactful to be relevant. Itâ€™s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteeringâ€”the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it. As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding:Â Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:Â Create a purpose and culture that nurtures social and environmental efforts Create signature programs to carry that message Build strong signature brands in part with five branding â€œMust Dosâ€ Use the signature brands to advance a business to get their endorsement and access to their resources The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.Â

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Normal Price | R 535.95
Price | R 482.95 | on special |

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The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days

This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

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Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

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