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Big Data War: How to Survive Global Big Data Competition

By (author) Patrick H. Park

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normal price: R 604.95

Price: R 574.95


| book description |

This book mainly focuses on why data analytics fails in business. It provides an objective analysis and root causes of the phenomenon, instead of abstract criticism of utility of data analytics. The author, then, explains in detail on how companies can survive and win the global big data competition, based on actual cases of companies. Having established the execution and performance-oriented big data methodology based on over 10 years of experience in the field as an authority in big data strategy, the author identifies core principles of data analytics using case analysis of failures and successes of actual companies. Moreover, he endeavors to share with readers the principles regarding how innovative global companies became successful through utilization of big data. This book is a quintessential big data analytics, in which the author's knowhow from direct and indirect experiences is condensed. How do we survive at this big data war in which Facebook in SNS, Amazon in e-commerce, Google in search, expand their platforms to other areas based on their respective distinct markets? The answer can be found in this book.

| product details |



Normally shipped | Available from overseas. Usually dispatched in 14 days
Publisher | Business Expert Press
Published date | 30 Aug 2016
Language |
Format | Paperback / softback
Pages | 150
Dimensions | 228 x 152 x 11mm (L x W x H)
Weight | 286g
ISBN | 978-1-6315-7560-0
Readership Age |
BISAC | business & economics / econometrics


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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Readership Age |
Normal Price | R 814.95
Price | R 773.95 | on special |



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