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Disney's Star Wars: Forces of Production, Promotion, and Reception

Edited by William Proctor, Edited by Richard McCulloch

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normal price: R 2,742.95

Price: R 2,605.95


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In 2012, Disney purchased Lucasfilm, which meant it also inherited the beloved Star Wars franchise. This corporate marriage sent media critics and fans into a frenzy of speculation about what would happen next with the hugely popular series. Disney's Star Wars gathers twenty-one noted fan and media studies scholars from around the world to examine Disney's revival of the franchise. Covering the period from Disney's purchase through the release of The Force Awakens, the book reveals how fans anticipated, interpreted, and responded to the steady stream of production stories, gossip, marketing materials, merchandise, and other sources in the build-up to the movie's release. From fears that Princess Leia would be turned into a “Disney princess” to collaborative brand management, the authors explore the shifting relationship between fans, texts, and media industries in the context of a crucial rebranding campaign. The result is a fascinating examination of a critical moment in the iconic series' history.

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Normally shipped | Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher | University of Iowa Press
Published date | 30 Jul 2019
Language |
Format | Paperback / softback
Pages | 416
Dimensions | 229 x 152 x 0mm (L x W x H)
Weight | 552g
ISBN | 978-1-6093-8643-6
Readership Age |
BISAC |


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Normally shipped | This title will take longer to obtain, and should be delivered in 6-8 weeks
Readership Age |
Normal Price | R 2,864.95
Price | R 2,721.95 | on special |



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