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| book details |
Everyone's A Critic: Winning Customers in a Review-Driven World
By (author)
Bill Tancer
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| book description |
More than 70 per cent of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
| product details |
Normally shipped |
Enquiries only
Publisher |
Penguin Books Ltd
Published date |
30 Oct 2014
Language |
Format |
Hardback
Pages |
256
Dimensions |
236 x 162 x 23mm (L x W x H)
Weight |
438g
ISBN |
978-1-5918-4638-3
Readership Age |
BISAC |
business & economics / e-commerce / internet marketing
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The Colonialist: The Vision of Cecil Rhodes
William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
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The Memory Collectors: A Novel
Dete Meserve
Paperback / softback
320 pages
Enquiries only
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Survive the AI Apocalypse: A guide for solutionists
Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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