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| book details |
Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
By (author)
Davis Dyer
, By (author)
Frederick Dalzell
, By (author)
Rowena Olegario
| on special |
normal price: R 1 099.95
Price: R 1 044.95
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| book description |
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
| product details |
Normally shipped |
Usually dispatched in 3 to 4 weeks as supplier is out of stock
Publisher |
Harvard Business Review Press
Published date |
1 Jul 2004
Language |
Format |
Hardback
Pages |
496
Dimensions |
241 x 165 x 0mm (L x W x H)
Weight |
907g
ISBN |
978-1-5913-9147-0
Readership Age |
BISAC |
business & economics / sales & selling
| other options |
Normally shipped |
This title is going to reprint. Please check again soon.
Readership Age |
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The Order of Time
Carlo Rovelli
Paperback / softback
224 pages
was: R 295.95
now: R 265.95
Available from overseas. Usually dispatched in 3 to 6 weeks
Originally published in Italian: L'ordine del tempo (Milan: Adelphi Edizioni, 2017).
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Helgoland: The Strange and Beautiful Story of Quantum Physics
Carlo Rovelli
Paperback / softback
208 pages
was: R 295.95
now: R 265.95
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The Coming Wave: AI, Power and Our Future
Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order
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