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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble

By (author) Davis Dyer, By (author) Frederick Dalzell, By (author) Rowena Olegario

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normal price: R 1,118.95

Price: R 1,062.95

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This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

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Free Your Mind: The new world of manipulation and how to resist it

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Paperback / softback
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was: R 300.95
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Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

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The Silent Patient: The record-breaking, multimillion copy Sunday Times bestselling thriller and TikTok sensation

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Paperback / softback
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Mr. Ross Montgomery
Hardback
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