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Pharmaceutical Marketing: Strategy and Cases

By (author) Mickey Charles Smith

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Reflecting the dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic, social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies. A reference for anyone involved in pharmaceutical marketing, this book should prove of great benefit not only to market researchers but also the chain-store executives, wholesale executives, and detail men, especially those new to these positions. In addition, it will serve as a good text for graduate and undergraduate students in pharmaceutical marketing programmes. Although consciously directed at those who would or do practice pharmaceutical marketing, the book will also provide and understanding of the functions of pharmaceutical marketing for nonpractitioners as well.

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The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425,95
now: R 382,95
Usually dispatched in 6-12 days

This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodesâ€™s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.

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Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340,95
now: R 306,95
Forthcoming

Let's stare the future down and, instead of fearing AI, become solutionists.

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

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The Coming Wave: AI, Power and Our Future

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Paperback / softback
352 pages
was: R 295,95
now: R 265,95
Stock is usually dispatched in 6-12 days from date of order

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