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Pharmaceutical Marketing: Strategy and Cases

By (author) Mickey Charles Smith

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Reflecting the dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic, social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies. A reference for anyone involved in pharmaceutical marketing, this book should prove of great benefit not only to market researchers but also the chain-store executives, wholesale executives, and detail men, especially those new to these positions. In addition, it will serve as a good text for graduate and undergraduate students in pharmaceutical marketing programmes. Although consciously directed at those who would or do practice pharmaceutical marketing, the book will also provide and understanding of the functions of pharmaceutical marketing for nonpractitioners as well.

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages

Enquiries only

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The Ballerina and the Bull: Anarchist Utopias in the Age of Finance

Johanna Isaacson
Paperback / softback
288 pages
was: R 321.95
now: R 289.95
This title will take longer to obtain, and should be delivered in 6-8 weeks

Our moment has seen the resurgence of an anarchist sensibility, from the uprisings in Seattle in 1999 to the Occupy movement of 2011.

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Fifteen Dogs

AndrÃ© Alexis
Paperback / softback
176 pages
was: R 315.95
now: R 283.95
Available from overseas. Dispatched in aprox 4-8 weeks as local supplier is out of stock

A pack of dogs are granted the power of human thought - but what will it do to them? A surprising and insightful look at the beauty and perils of consciousness.

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