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The Rise of the Creative Class

By (author) Richard Florida

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Price: R 470.95

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In his modern classic The Rise of the Creative Class, urbanist Richard Florida identifies the emergence of a new social class that is reshaping the twenty-first century's economy, geography, and workplace. This Creative Class is made up of people-engineers and managers, academics and musicians, researchers, designers, entrepreneurs and lawyers, poets and programmers-whose work turns on the creation of new forms. Increasingly, Florida observes, this Creative Class determines how workplaces are organized, which companies prosper or go bankrupt, and which cities thrive. Florida offers a detailed occupational, demographic, psychological, and economic profile of the Creative Class, examines its global impact, and explores the factors that shape ""quality of place"" in our changing cities and suburbs. Now updated with a new preface that considers the latest developments in our changing cities, The Rise of the Creative Class is the definitive edition of this foundational book on our contemporary economy.

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