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Qualitative Research Methods for Business Students: A Global Approach

By (author) Kingsley Obi Omeihe, By (author) Christian Harrison

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normal price: R 6 086.95

Price: R 5 478.95

| book description |

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. The textbook will empower you with the knowledge and skills needed to navigate the dynamic landscape of qualitative research.   Key features include: Case Studies which showcase how qualitative research has been instrumental in shaping business decisions and strategies. Exercises and Activities that give you the opportunity to apply your learning. Suitable for undergraduate and postgraduate students interested in using qualitative methods in their research project or dissertation. Dr Kingsley O. Omeihe is an Associate Professor for Marketing and Small Business at the University of the West of Scotland Prof Christian Harrison is a Professor of Leadership and Enterprise at the University of Bolton.

| product details |



Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | SAGE Publications Ltd
Published date | 25 Apr 2024
Language |
Format | Hardback
Pages | 296
Dimensions | 232 x 186 x 0mm (L x W x H)
Weight | 700g
ISBN | 978-1-5296-0173-2
Readership Age |
BISAC | business & economics / general

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 7 824.95
 Price | R 7 042.95 | on special |

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