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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By (author) Will Guidara

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normal price: R 320.95

Price: R 304.95


| book description |

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park. Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling New York City two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

| product details |



Normally shipped | Stock is usually dispatched in 6-12 days from date of order
Publisher | Ebury Publishing
Published date | 16 Jul 2026
Language |
Format | Paperback / softback
Pages | 288
Dimensions | 197 x 128 x 19mm (L x W x H)
Weight | 210g
ISBN | 978-1-5291-4683-7
Readership Age |
BISAC | business & economics / industries / service industries


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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 391.95
Price | R 372.95 | on special |



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