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The Predictive Postcode: The Geodemographic Classification of British Society

By (author) Richard Webber, By (author) Roger Burrows

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normal price: R 1 195.95

Price: R 1 076.95

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It is not lost on commercial organisations that where we live colours how we view ourselves and others.  That is why so many now place us into social groups on the basis of the type of postcode in which we live.  Social scientists call this practice ""commercial sociology"". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist.  Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of ""big data"" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

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Normally shipped | Available from overseas. Delivery time is 14 - 21 days
Publisher | Sage Publications Ltd
Published date | 3 Apr 2018
Language |
Format | Paperback / softback
Pages | 328
Dimensions | 242 x 170 x 0mm (L x W x H)
Weight | 630g
ISBN | 978-1-5264-0234-9
Readership Age |
BISAC | social science / research

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The Memory Collectors: A Novel

Dete Meserve
Paperback / softback
320 pages


Enquiries only

Survive the AI Apocalypse: A guide for solutionists

Bronwen Williams
Paperback / softback
232 pages
was: R 340.95
now: R 306.95
Forthcoming
Let's stare the future down and, instead of fearing AI, become solutionists.

The Coming Wave: AI, Power and Our Future

Mustafa Suleyman
Paperback / softback
352 pages
was: R 295.95
now: R 265.95
Stock is usually dispatched in 6-12 days from date of order

The Colonialist: The Vision of Cecil Rhodes

William Kelleher Storey
Paperback / softback
528 pages
was: R 425.95
now: R 382.95
Usually dispatched in 6-12 days
This first comprehensive biography of Cecil Rhodes in a generation illuminates Rhodes’s vision for the expansion of imperialism in southern Africa, connecting politics and industry to internal development, and examines how this fueled a lasting, white-dominated colonial society.
 
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