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The Predictive Postcode: The Geodemographic Classification of British Society

By (author) Richard Webber, By (author) Roger Burrows

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normal price: R 5 185.95

Price: R 4 926.95

| book description |

It is not lost on commercial organisations that where we live colours how we view ourselves and others.  That is why so many now place us into social groups on the basis of the type of postcode in which we live.  Social scientists call this practice ""commercial sociology"". Richard Webber originated Acorn and Mosaic, the two most successful geodemographic classifications. Roger Burrows is a critical interdisciplinary social scientist.  Together they chart the origins of this practice and explain the challenges it poses to long-established social scientific beliefs such as: the role of the questionnaire in an era of ""big data"" the primacy of theory the relationship between qualitative and quantitative modes of understanding the relevance of visual clues to lay understanding. To help readers evaluate the validity of this form of classification, the book assesses how well geodemographic categories track the emergence of new types of residential neighbourhood and subject a number of key contemporary issues to geodemographic modes of analysis.

| product details |



Normally shipped | This title will be printed on demand for your order. Delivery will be 6 weeks or less.
Publisher | Sage Publications Ltd
Published date | 5 Apr 2018
Language |
Format | Hardback
Pages | 328
Dimensions | 242 x 170 x 0mm (L x W x H)
Weight | 780g
ISBN | 978-1-5264-0233-2
Readership Age |
BISAC | social science / research

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Normally shipped | Available from overseas. Usually dispatched in 14 days
Readership Age |
Normal Price | R 6 101.95
 Price | R 5 796.95 | on special |

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