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Emotionally Intelligent Design: Rethinking How We Create Products

By (author) Pamela Pavliscak

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normal price: R 1,330.95

Price: R 1,197.95

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| book description |

As technology becomes deeply integrated into every aspect of our lives, weâ€™ve begun to expect more emotionally intelligent interactions. But smartphones donâ€™t know if weâ€™re having a bad day, and cars couldnâ€™t care less about compassion. Technology is developing more IQ, but it still lacks EQ. In this book, Pamela Pavliscakâ€”design researcher and advisor to Fortune 500 companiesâ€”explores new research about emotion, new technology that engages emotion, and new emotional design practices. Drawing on her own research and the latest thinking in psychology, neuroscience, and behavioral economics, Pamela shows you how design can help promote emotional well-being. Youâ€™ll learn: How design has transformed emotion and how tech is transforming it again New principles for merging emotional intelligence and design thinking How to use a relationship model for framing product interactions and personality Methods for blending well-being interventions with design patterns How emotional resonance can guide designers toward ethical futures Implications of emotionally intelligent technology as it scales from micro- to mega-emotional spheres